La Roche-Posay: Helping #100Families With Eczema #Contest

Since my daughter was about 1 year of age, my husband and I have spent a great deal of time reading about children's Eczema and how to best deal with it. We noticed that she was constantly rubbing behind her ears - she had terribly dry, flaking skin which even bled from time to time. It looked awful and had to have been extremely uncomfortable. One trip to the family doctor later, we learned that D had Eczema. It's been a constant struggle to find appropriate skincare products to either heal her sore, dry skin or at the very least not to irritate it further. Once our Son was born, we had to double our efforts as it would turn out that his Eczema is even worse. Some infants have cradle cap -- Our son is 13 months old, and what looks like cradle cap is actually Eczema. It's never completely gone away, only been slightly better or slightly worse than usual. And in fact, it seems to be getting worse at the moment, spreading to his ears as well - I'm assuming due to the time of year and the dry air.

If you or someone in your family struggles with Eczema, I'm sure you've been through a similar amount of research trying to find the right products and information to help. La Roche-Posay recognizes that this is a widespread concern, particularly for parents, and has come up with the #100FamilyProgram to help families like mine.

About the program:

La Roche-Posay Canada is helping 100 families across Canada live a more comfortable life with eczema.  To improve the quality of life of these Canadian children and their families, La Roche-Posay is providing each family with:
  • Continuous eczema support
  • Information and education to help families better manage their eczema and improve their quality of life

Families will be featured on the La Roche-Posay Facebook page as they share their progress and
achievements over the course of the program. The interaction of the families on the Facebook page will help develop a supportive network of families to share information and provide support and advice to those suffering from eczema.

Would your family benefit from the 100 Family Program?  You might be in luck!  La Roche-Posay Canada is holding a contest to add 16 more families to the program.  To enter, make sure to like their Facebook page and simply submit the following information to larocheposay@highroad.com in 100 words or less, between the dates of Nov.1st and Nov.18th, 2012:

Your name:
Your phone number:
Name & age of child with eczema:
About your child’s condition:
What joining the program means to you:
What becoming a La Roche-Posay ambassador means to you: 

** There will be a pre-selected jury of 3 people to review and approve each family submission. The contest will be featured on the La Roche-Posay Canada Facebook wall via status updates and images. As part of the program, selected families will be able to submit photos and updates on their progress as they use the Lipikar products on their children. Eligible families must have a child currently under the age of 18 suffering from eczema and must be a resident of Canada.  

Good Luck!